Exam 3 Q&A

Chapter 7

1. About ___ percent of all ads use celebrities.
   A) 15%
   B) 20%
   C) 35%
   D) 50%

Chapter 8

1. Assume there are 300 TV households in Carbondale. Last night, 220 households were watching TV. 60 were watching Gossip Girl. Find the share.
   A) 18%
   B) 20%
   C) 34%
   D) 27%
   
2. ___ x ___ = GRP (Gross Rating Points)
   A) Rating, Share
   B) Rating, Frequency
   C) Reach, Frequency
   D) Reach, Share

Chapter 9

1. A(n) ___ fee is charged by retailers to stock products, and a(n) ___ fee is paid to remove the product from shelves if it fails.
   A) Slotting, Exit
   B) Entrance, Exit
   C) Start-up, Drop
   D) Entrance, Drop
   
2. Trade shows are more important for B2C companies than for B2B.
   A) True
   B) False

Chapter 10

1. Which type of coupon has the highest rate of redemption?
   A) Response offer
   B) Instant redemption
   C) Bounce back
   D) E-Coupon
   
2. Refunds are offered with soft goods and rebates are offered with hard goods?
   A) True
   B) False

Chapter 11

1. Assume you are on the phone with your cable provider and the sales rep informs you that they now offer internt service as well. This is an example of ___ selling.
   A) Promotional
   B) Cross
   C) Database
   D) Dual