When I checked my mailbox, I found an envelope entitled "Valpak" with an assortment of coupons inside. The majority of them, about 75%, were for food. One was for up to 40% off a grocery purchase at Save alot. The rest of the food coupons were for restaurants like Little Caesars, Denny's, Whiffle Boy's, and Fratelli. Then there were a few coupons for home products and services, ranging from furniture to cable and security systems. The last of the coupons were for tires and checkbooks. I live in a large apartment complex where I have 4 roommates. Each one of us received our own Valpak. I think that they just targeted us by sending us coupons for items that may come in handy. Everyone has to eat, so food coupons have a high redemption rate. I am not sure why they sent the furniture coupons, because the apartment that I live in came furnished so I am definitely not looking to buy any. The same goes for the Dish Network cable coupon, because cable is included in my rent. My guess is that they just grouped together a few random products that might come in handy and sent them out to everyone in my community. They are taking a chance with this strategy because the products are so general. They should have researched my apartment complex first and discovered some basic information about the residents. I might use one of the restaurant coupons, and I will hold on to the Midas tire coupon in case I get a flat, but the rest of these offers to do apply to me.
Monday, June 8, 2009
HW-10
When I checked my mailbox, I found an envelope entitled "Valpak" with an assortment of coupons inside. The majority of them, about 75%, were for food. One was for up to 40% off a grocery purchase at Save alot. The rest of the food coupons were for restaurants like Little Caesars, Denny's, Whiffle Boy's, and Fratelli. Then there were a few coupons for home products and services, ranging from furniture to cable and security systems. The last of the coupons were for tires and checkbooks. I live in a large apartment complex where I have 4 roommates. Each one of us received our own Valpak. I think that they just targeted us by sending us coupons for items that may come in handy. Everyone has to eat, so food coupons have a high redemption rate. I am not sure why they sent the furniture coupons, because the apartment that I live in came furnished so I am definitely not looking to buy any. The same goes for the Dish Network cable coupon, because cable is included in my rent. My guess is that they just grouped together a few random products that might come in handy and sent them out to everyone in my community. They are taking a chance with this strategy because the products are so general. They should have researched my apartment complex first and discovered some basic information about the residents. I might use one of the restaurant coupons, and I will hold on to the Midas tire coupon in case I get a flat, but the rest of these offers to do apply to me.
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A mass mailing of coupons is kind of fun to look through sometimes, especially when you actually find ones you can use! I would probably only use the ones for restaurants too. I don't have a need for much of the other things that are generally offered in coupon books like that.
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