Advertising is a method of promotion which involves increasing product awareness and attracting consumer interest; a variety of mediums are used to reach the public.
It is a powerful force in modern society, and thus plays a role in my daily decisions. Advertisments work for me by showcasing my options and providing valuable consumer information. The way a product is presented in an ad either draws me in or pushes me away.
An ad that I like right now is for Doritos.
It was funny and there was a good concept behind it.
I already purchase Doritos regularly and am loyal to the brand. This commercial makes them more appealing because it made me laugh. Now when I think of Doritos I will remember a commercial that put a smile on my face. A comic appeal is usually effective in advertising.
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