This is a PDA for Justin, a 23-year-old African American male. Justin was born and raised in East St. Louis, IL. He recently graduated from Southern Illinois University Edwardsville with a degree in graphic design. Soon he will be moving into his own apartment. He has been offered a job in Chicago and is excited about the transition to city life. Justin is about 5'10", built, and fairly good-looking. He enjoys working out, shooting pool, and clubbing every now and then. So far, he has been content shopping at Walmart, Macy's, and Kohl's. Brand names are not too important where he is from, but he knows they mean a lot in the big city. He is trying to raise his awareness by reading magazines like GQ and watching current music videos. His favorite type of music is socially conscious hip-hop. He wants to create a hip, urban image to carry with him to the city. He will be making a decent amount of money at his new job, and can finally afford some labels. He is pretty artistic and likes bright, vivid colors and edgy designs.
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