I visited Walmart in Carbondale, where there are displays in every aisle.
I liked this Gatorade display because of the assortment of bright colored bottles. Bright colors immediately attract my attention.
. . . This Doritos display also caught my eye. The colors are not as bright, but the blues and reds still pop out. I also observed their strategy of placing the containers of dip right above the chips to make 2 sales at once.
Next I would like to compare and contrast 2 coffee displays. The one on the left is for Starbucks frappuccinos and the one on the right is for Folgers classic roast. The one that appealed to me is the Starbucks frappuccino display. It used warm, brown tones. The Folgers ad used red, which is usually an eye-cathcing color, but it was used in a boring way. At first glimpse of the Folgers display I thought that they were paint cans. It took closer inspection to realize that I was looking at coffee. The brown reminded me of coffee immediately.
Starbucks is a more youthful brand of coffee that is popular nowadays. I think that they were trying to appeal to college students with the Starbukcs display. Folgers is older and I could more easily see a middle-aged or older person drinking it. I think that is why they chose a more flashy display for Starbucks, to appeal to younger coffee drinkers.
I like how you did the two coffee POP displays. I agree with what you said however one could argue that the Starbucks goes to the more older generation with their more money & more expensive taste, whereas college students do not have near as much money and would prefer the cheaper stuff.
ReplyDeleteI'm a sucker for Starbucks & if I'm at Walmart early enough in the morning, I tend to grab a drink. I like having the access to the chilled drinks in Walmart & convenience stores sometimes, rather than going into the actual Starbucks & ordering something.
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