HW-2

This afternoon I visited Victoria's Secret. There were only a few other customers in the store while I was shopping. There was a group of young women who appeared to be in their early twenties and were probably college students. There was also a middle-aged woman shopping alone.

The store features a lingerie section, a beauty section, and a section for the Victoria's Secret clothing brand P!NK. I noticed that the lighting was dimmer in the lingerie section than the rest of the store. The low lights create a sexy, sensual mood. The music was very upbeat and it was all by female artists. The combination of lighting and music effectively represents the strong and sexy female consumer.

Victoria's Secret is extremely overpriced, so I only shop for deals. I usually buy either the 5 for $30 lotions or the 5 for $25 panties. There was only one sales associate working today, and her attitude did not match the atmosphere of Victoria's Secret at all. I was not greeted when I entered the store and she never offered me assistance. I finally approached her to ask her the price of an item and she seemed to be irritated by my question. I was surprised because Victoria's Secret usually offers good customer service. She also surprised me by wearing a white shirt; associates are usually required to wear all black, which looks sleek and sexy.

The poor service did not effect my overall impression of Victoria's Secret. This was my first negative experience so I will not hold it against them. As long as they continue to make great smelling beauty products and sexy lingerie, I will remain loyal to the brand. Victoria's Secret represents beautiful and confident young women, and the store's environment portrayed that image well.